iBook Setting Standards of Travel
Branding
UI UX
Mobile Application Development
Year: 2024
Client - Julie Malkova
Overview
A Big Tech Giant’s internal transport booking platform, iBook, was outdated, complex, and struggling with low employee adoption. With over 30 steps to book a cab, employees often dropped off mid-process or resorted to arranging their own commute—leading to lost time, poor productivity, and operational inefficiencies.
This Big Tech Giant partnered with Motiongrid to completely revamp the experience for mobile, aligning with their need for speed, scale, and ease of use across their global workforce.
Our Approach
We collaborated closely with the iBook team to understand existing workflows, friction points, and user needs. Our end-to-end process included:
UX Research & Heuristic Evaluation of the old system
User Flow Restructuring to reduce cognitive load
UI Redesign using a clean, accessible visual language
Component-based Design System for scalability
Cross-platform Development Support for Android & iOS
The Solution
We simplified the booking journey from 30+ steps down to just 5, introduced saved locations, built smart defaults, and applied a modern, scalable UI design tailored for enterprise users.
The redesigned app was intuitive, lightweight, and enabled employees to book rides in under 30 seconds—even during peak hours.
📈 Impact
✅ 45% drop in user drop-off rate
✅ 65% faster average booking time
✅ Consistent UI across Android & iOS
✅ Increased employee satisfaction & engagement
Tools Used
Figma • Adobe XD • Zeplin • Maze • Android Studio • Swift • Jira
Outcome
A faster, smarter, and user-first iBook experience—now trusted daily by thousands of Accenture employees across locations.
iBook Setting Standards of Travel
Branding
UI UX
Mobile Application Development
Year: 2024
Client - Julie Malkova
Overview
A Big Tech Giant’s internal transport booking platform, iBook, was outdated, complex, and struggling with low employee adoption. With over 30 steps to book a cab, employees often dropped off mid-process or resorted to arranging their own commute—leading to lost time, poor productivity, and operational inefficiencies.
This Big Tech Giant partnered with Motiongrid to completely revamp the experience for mobile, aligning with their need for speed, scale, and ease of use across their global workforce.
Our Approach
We collaborated closely with the iBook team to understand existing workflows, friction points, and user needs. Our end-to-end process included:
UX Research & Heuristic Evaluation of the old system
User Flow Restructuring to reduce cognitive load
UI Redesign using a clean, accessible visual language
Component-based Design System for scalability
Cross-platform Development Support for Android & iOS
The Solution
We simplified the booking journey from 30+ steps down to just 5, introduced saved locations, built smart defaults, and applied a modern, scalable UI design tailored for enterprise users.
The redesigned app was intuitive, lightweight, and enabled employees to book rides in under 30 seconds—even during peak hours.
📈 Impact
✅ 45% drop in user drop-off rate
✅ 65% faster average booking time
✅ Consistent UI across Android & iOS
✅ Increased employee satisfaction & engagement
The Solution
We simplified the booking journey from 30+ steps down to just 5, introduced saved locations, built smart defaults, and applied a modern, scalable UI design tailored for enterprise users.
The redesigned app was intuitive, lightweight, and enabled employees to book rides in under 30 seconds—even during peak hours.
📈 Impact
✅ 45% drop in user drop-off rate
✅ 65% faster average booking time
✅ Consistent UI across Android & iOS
✅ Increased employee satisfaction & engagement
Tools Used
Figma • Adobe XD • Zeplin • Maze • Android Studio • Swift • Jira
Outcome
A faster, smarter, and user-first iBook experience—now trusted daily by thousands of Accenture employees across locations.
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